Every lead touched fast, and with the right rhythm
Cadencia turns follow-up from “someone should do that” into a system that actually does it — capturing context, drafting next touches, and keeping execution on track.
Autonomy you control: suggestions first → approvals → trusted autopilot
Speed-to-lead breaks in the handoff
You can buy more tools, add more routing rules, and run more sequences — yet reps still live in their inbox, SLAs slip, and follow-up becomes a best-effort activity.
Most CRMs were built to store data, not to work. Cadencia flips that script.
Leads get assigned, then sit, because reps are buried in threads and tabs.
Cadences exist, but execution is inconsistent — especially after meetings, replies, or handoffs.
Context is scattered across email, calls, docs, and CRM fields, so messaging gets generic.
Data quality becomes a policing job instead of a byproduct of work.
From “Lead created” to “Lead worked,” automatically
Cadencia is built event-driven, so agents react in real time to new leads, stage changes, and engagement — without brittle rule forests.
A new inbound lead hits your site or inbox. Cadencia creates the lead record and triggers the workflow.
Enrichment, scoring, and routing happen immediately, with AI assistance.
The lead is assigned and, when appropriate, auto-enrolled into an Inbound Beat.
The rep's Today's Rhythm updates with the next best action: call, email, or sequence step — now, not later.
Cadencia drafts the outreach using your team's actual context, and you choose the autonomy level.
Every action is logged with a clear why and a trail you can audit.
What you get
Today's Rhythm: the SDR command center
Stop working a list. Start working the right next actions, prioritized and explained, pulling from calls, emails, tasks, and Beat steps.
- Actions aren't just assigned — they're prioritized and explained.
- Updates in real time based on intent and stalled stages.
- Track follow-through over time to see where execution is leaking.
Beats: cadence that actually runs
Prebuilt and configurable workflows for inbound, trial, renewal, and expansion — cadences that adapt without making ops rebuild flows every week.
- Build or generate a Beat from goal and persona, then launch fast.
- Guardrails like stop-on-reply and autonomy controls per Beat.
- Metrics that matter: reply rate, meetings booked, SQL conversion.
Unified Inbox: where replies meet next steps
Cadencia unifies threads with the CRM record, adds AI summaries, and lets reps turn replies into next actions in one place.
- Explain this thread summaries to prep fast.
- Suggested replies and quick actions to keep motion.
- Logging and association rules keep the system clean without manual work.
Customer Brain: context-rich messaging on demand
A unified, searchable customer memory across emails, meetings, notes, and docs — so outreach is grounded in reality, not guesswork.
- Explain this lead on the record: instant brief plus recent touches.
- Global search and semantic Q&A, scoped to a customer or deal.
From “hope it gets touched” to “it's already in motion”
| Before Cadencia | With Cadencia |
|---|---|
| Before CadenciaLead comes in, gets routed, then sits | With CadenciaNew lead triggers enrichment, scoring, routing, and Beat enrollment automatically |
| Before CadenciaRep eventually replies from memory, or a generic template | With CadenciaThe next action shows up in Today's Rhythm with a grounded draft |
| Before CadenciaFollow-ups depend on discipline | With CadenciaEvery lead gets the right cadence at the right time, even outside working hours |
| Before CadenciaCRM updates happen later, or never | With CadenciaLogging happens as work happens |
| Before CadenciaDemand Gen gets noisy attribution and leaky conversion | With CadenciaConversion is measurable back to what actually happened |
Measure execution, not just activity
Cadencia connects to the systems that create lead work — Gmail and Office 365 for email, Google and Microsoft for calendars, plus webhooks and APIs for event flows — so you don't rebuild your stack to get speed.
Team-level follow-through: completion, backlog, and skipped actions, with drill-down by rep and Beat.
Pipeline conversion and bottlenecks tied back to what actually happened.
SQL usage over time by stage, segment, and source.
Questions SDR leaders ask
Does Cadencia replace our SDRs?
No — it replaces their admin work. Cadencia handles capture, cleanup, and repetitive follow-ups so your team can focus on conversations and qualification.
Can we control what the AI sends?
Yes. You set autonomy by scenario: suggest-only, require approval, or trusted autopilot, plus global guardrails.
Is the messaging grounded in our actual customer context?
Yes. Cadencia unifies structured CRM records with unstructured emails, meetings, and docs into a single customer brain used for Q&A and drafting.
Will this become another rules maze for RevOps to maintain?
No. Cadencia is designed so workflows adapt instead of living in brittle if/then forests, while still keeping control and auditability.
Does it work with Gmail, O365, and our routing stack?
Yes. Connect Gmail or O365 and calendars, and use APIs and webhooks for event-based integration with the rest of your stack.
Ready to stop losing leads to randomness?
Get speed-to-lead you can measure, and follow-through you don't have to chase.