Stop chasing tasks. Start closing deals.
Cadencia captures every interaction, prioritizes what matters, and executes the follow-through — with explainable agents working inside the guardrails you set.
No platform fees · No per-seat pricing
You pay when a lead becomes sales-qualified
Your CRM became a database you feed. It should be a system that works for you.
Salesforce and HubSpot were built to store data, not to work. So you ask reps to log every call, update every field, and keep every deal clean — and still don't trust the forecast. Follow-ups are random, pipeline reviews are painful, and leaders are flying blind between spreadsheets and stale dashboards.
Cadencia runs the rhythm behind your revenue instead — capturing context, keeping records current, and moving next steps forward with agents that explain what they did and why.
| Salesforce · HubSpot | Cadencia |
|---|---|
| Salesforce · HubSpotReps log the work after the fact | CadenciaContext is captured as work happens |
| Salesforce · HubSpotReminders pile up in a queue | CadenciaAgents draft and execute the next touch |
| Salesforce · HubSpotContext scattered across five tabs | CadenciaOne living record per customer |
| Salesforce · HubSpotAutomation is a rule forest ops maintains | CadenciaEvent-driven agents that adapt in real time |
| Salesforce · HubSpotHygiene is a quarterly project | CadenciaClean data as a byproduct |
| Salesforce · HubSpotPriced per seat, per login | CadenciaPriced when a lead becomes qualified |
Five reasons revenue leaders move to Cadencia
// five reasons on a loop · hover to pauseFollow-ups done, not just assigned
From reminders to real revenue rhythm.
Most tools throw tasks at your reps and hope they keep up. When a new lead hits, a deal stalls, or a meeting ends, Cadencia's agents draft the next touch, schedule it, and update the record — inside the guardrails you choose.
- Detect idle deals and draft re-engagement email for review
- Turn meeting notes and transcripts into tasks automatically
- One Today's Rhythm view per rep instead of lists across tools
A unified customer brain, not scattered tools
Emails, meetings, calls, and CRM fields become one searchable story per account. Ask what changed with Acme in the last 90 days and get an answer grounded in the calls and decisions that actually happened.
- Explain this deal summaries that give reps instant context
- Semantic search across calls, email, and docs, scoped to the account
- One shared timeline per customer instead of five tabs
AI-native workflows with real guardrails
Event-driven agents listen for the moments that matter — new leads, stage changes, meeting outcomes — and adjust routing, outreach, and priorities in real time. You decide where AI suggests, where it needs approval, and where it runs on its own.
- Event-driven triggers instead of brittle rule forests
- Clear reasoning and an audit trail for every AI action
- Per-tenant guardrails on tone, autonomy, and disallowed content
Clean data and reliable forecasts, as a byproduct
Instead of nagging reps to update the CRM, Cadencia captures activity automatically and keeps records in sync as outreach happens. Forecasts reflect what is happening in the field, not what was self-reported at quarter end.
- Auto-logged email, meetings, and tasks tied to the right records
- Lead, deal, and account scores driven by real engagement
- At-risk views that explain why, not just what
Pay for pipeline, not logins
Cadencia does not meter seats, dashboards, or storage. Add as many reps and workspaces as you like at no extra cost. You pay when a lead first becomes sales-qualified, on the stages you define.
- No platform or per-seat fees, ever
- Billable units tied to your own SQL definition
- Bands that scale with volume, not headcount
Four workspaces that guide every rep's day
Cadencia is not another dashboard layer on top of your CRM. It is the surface your team works in.
Today's rhythm
Work the list top to bottom — Cadencia handles the orchestration underneath.
- Beats queued14
- Awaiting approval5
- Deals drifting3+1
- Northwind Logistics — follow-up drafted// meeting ended 2h ago · awaiting approvalReview
- Halden Group — deal drifting// 11 days since last touch · proposal stageOpen
- Verity Health — pricing recap drafted// call 08-04 · 38:20 · awaiting approvalReview
- Arcline Systems — demo confirmed// scheduled Thursday 10:00 · calendar syncedOpen
- Bellwether Co — champion left// email bounced · no active contact on accountOpen
Beats
Codify the plays that win — agents generate the sequence, adapt the timing, and pause when a real conversation starts.
- Inbound demo requestQualified// signal: form fill · 5 min response window · 62 enrolledLive
- Trial day 3 — no activationProspecting// signal: product event · zero seats invited · 128 enrolledLive
- Renewal 90 days outNegotiation// signal: contract date · usage down 14% · 31 enrolledReview
- Closed-lost revival — 6 monthsClosed Lost// guardrail: approval required before send · 44 enrolledDrafting
Northwind Logistics
One living memory per customer — ask a question, get an answer with links back to the source.
What changed with Northwind in the last 90 days?
Procurement joined the deal in June and added a security review, which pushed the close date out by six weeks. Pricing moved from three-year to annual at their request. The original champion, Dana Ruiz, was promoted and handed day-to-day to Marcus Vale.
- // source: call 06-14 · 22:08 — security review raised
- // source: thread "Contract term" · 9 messages
- // source: contact change 07-02 · Ruiz → Vale
- Pricing call with Marcus Vale
- Security questionnaire returned
- Champion handoff: Ruiz → Vale
- Contract term thread opened
Work inbox
Sell from your inbox without losing the plot — every thread enriched with summary, intent, and the record behind it.
- Marcus Vale2hRe: Annual term and security sign-offHigh intent
- Priya Anand5hIntro to our RevOps lead
- Halden Group1dOut of office until the 14th
Marcus accepts the annual term and asks for the SOC 2 report before Friday's legal review. He also asks whether unused SQL credits roll forward.
// source: thread 9 messages · last reply 2h agoSend drafted replyCreate taskEnroll in a Beat
Sales, marketing, and success on the same rhythm
- VP Sales · Head of Sales
See the true shape of your pipeline
Forecasts grounded in real activity, stalled deals surfaced automatically, and a team that follows through on the plan.
View solution - RevOps · Sales Ops
Stop playing CRM police
Capture, cleanup, and routing happen in the background, so you design better process instead of chasing fields.
View solution - SDR · Demand gen leaders
Every lead gets the right beat
Inbound, outbound, and trials each stay on a clear cadence, with agents drafting context-rich outreach for your reps.
View solution - Founders · GMs
Know who to talk to next, and why
High-intent leads, at-risk deals, and next best actions in one place, without hiring a RevOps team on day one.
View solution - Customer success leaders
Protect and grow the accounts you earned
Spot risk early, capture every expansion signal, and run renewal beats without juggling another tool.
View solution
You shouldn't pay for CRM logins. You should pay for pipeline.
Billing starts when a lead first becomes sales-qualified, on the stages you define. Seats, workspaces, dashboards, and storage are free.
Startup
0–50 SQL / mo$39per SQL
- Unlimited seats and workspaces
- Rhythm Engine and Customer Brain
- Self-serve setup, email and chat support
Growth
51–300 SQL / mo$27per SQL
- Everything in Startup
- Custom SQL definition per pipeline
- Guardrail policies per team, API and webhooks
- Priority support
Enterprise
300+ SQL / mo$19per SQL, from
- Everything in Growth
- SSO, SCIM, and data residency
- Dedicated environment and named CSM
- Annual commitment with volume floor
120sales-qualified leads per month
Rates are marginal — the first 50 bill at the Startup rate, the next 250 at Growth, the rest at Enterprise.
- Your band
- Growth
- Effective rate
- $32.00 / SQL
- Monthly
- $3,840
- Annualized
- $46,080
- Seat licenses
- $0
Ready to trade randomness for rhythm?
Get a clear picture of where your revenue motion stands today, and a concrete plan to make your CRM work for you.
Self-serve setup in minutes, not months
Keep your existing tools in the loop via integrations and webhooks