Pipelines that tell the truth. Forecasts you can defend.
Cadencia gives you multi-persona pipelines, Kanban boards, and forecasts grounded in real activity and deal health — not whatever fields reps remembered to update.
One CRM, many motions
Most teams cram wildly different motions — PLG leads, outbound, renewals, expansion — into the same pipeline and hope filters will sort it out. Cadencia lets you design multi-persona pipelines for both Leads and Opportunities, each with its own stages, criteria, and SQL definitions.
Reps work from clean Kanban boards tuned to their motion; leaders get roll-ups that still make sense.
Separate pipelines for each motion
Inbound, outbound, expansion, and renewal, for both Leads and Opportunities.
Stage definitions with entry and exit criteria
So everyone agrees on what Qualified and Commit really mean.
Persona-aware design
Motions for founders, executives, and champions live in one CRM without turning into a spreadsheet puzzle.
See where deals stall before they die
Cadencia's pipeline boards do more than show cards in columns. They expose stage aging, health, and conversion patterns so you can fix the rhythm, not just stare at it. Instead of a static snapshot, you see how work is actually flowing through your motion over time.
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Kanban boards for Leads and Opportunities
Per-stage views of volume, value, and average days in stage.
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Stage aging highlights
Flag idle deals, stalled stages, and graveyard columns where work goes to die.
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Conversion insights
Reveal where good leads leak out of the funnel, so you can adjust Beats, messaging, or qualification instead of guessing.
You define “qualified.” We align to it.
In Cadencia, your SQL stages are first-class citizens. You flag exactly which stages count as Sales Qualified for each pipeline, and those definitions drive reporting, forecasting, and even how you're billed. Because Cadencia only charges when a lead first becomes Sales Qualified, your pipelines and your pricing stay in sync: if pipeline doesn't move, you don't pay.
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Per-pipeline SQL configuration
Mark one or more stages as SQL, with clear entry rules.
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Usage and SQL reporting
See where SQLs are created by motion, segment, and source.
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Pricing tied to SQLs, not logins or storage
So forecasts and finance are speaking the same language.
Forecasts built on what reps do, not what they promise
Cadencia uses live activity and deal health — not just self-reported fields — to power your forecast. Every email, meeting, and sequence step feeds into lead scores, opportunity risk, and account health so you see which deals actually have momentum.
Opportunity risk scores
Factoring stage age, meeting cadence, engagement, and sentiment — not just amount and close date.
Account health views
Roll up signals across deals, contacts, and activities so you see expansion and churn risk in one place.
Reports that explain the move
Stalled stages, shrinking coverage, slipping deals — why the number is moving, not just the total.
Different seats, one shared reality
- VP / Head of Sales
You stop running pipeline meetings from spreadsheets and gut feel. Cadencia gives you pipeline health, deal risk, and team rhythm in one place — so you coach to the actual motion, not chase status updates.
- RevOps / Sales Ops
You escape configuration hell. Multi-pipeline, multi-stage setups with SQL labels, routing, and scoring are modeled once, reused everywhere, and tracked automatically in reporting and billing.
- Finance / Founders
Forecasts match reality, and SQL-based pricing means your CRM cost scales with qualified pipeline, not with how many people log in.
From rhythm to forecast, everything's connected
When the system that runs your rhythm is the same system that powers your forecast, you get alignment by default — not another integration project.
Rhythm Engine
Uses pipeline state, stage aging, and risk to push the right follow-ups into Today's Rhythm — so pipeline moves, not just reports.
Beats
Adjust based on stage and persona, turning bottlenecks into experiments instead of chronic problems.
Customer Brain
Provides the evidence behind every forecasted number: the calls, emails, and meetings that justify confidence or concern.
Ready for a forecast you don't have to caveat?
We'll map your current pipelines, SQL definitions, and forecast process into Cadencia and show you where the rhythm breaks — and how to fix it.